Elite Fitness Coaching for High-Level Men Who Refuse to Settle.
Because you're a leader and it's time to start looking and feeling the part.
High-Performers Don’t Tolerate Being Average In Business or With Their Body.
Five years ago, you could justify letting your fitness take a back seat.
Late nights.
Client dinners.
Happy hours.
Constant travel.
It was the cost of doing business — or so you told yourself.
But now?
You know better.
You are better.
And average doesn’t cut it anymore.
You’ve built success.
But deep down, you know the next level won’t come from another business book or mastermind.
It’ll come from demanding more of yourself — physically, mentally, and energetically.
Because in today’s world, high-performing leaders look the part.
Bezos. Hormozi. The top 1%.
They understand that your body isn’t just a reflection of health.
It’s a signal of how well you can lead those around you.
Discipline. Clarity. Execution.
Your appearance is a billboard that tells the world whether or not you finish what you start.
This isn’t about vanity.
It’s about alignment.
And it's about becoming the kind of man others instinctively follow.
After helping 1,600+ ambitious family men reclaim their edge, we’ve created a streamlined system to get you there.
✅ No calorie counting.
✅ No crash diets.
✅ No soul-crushing cardio or endless workouts.
Just high-leverage habits designed to fit your high-performance lifestyle.
Ready to raise the bar?
👉 Click below to book your call.
Custom fitness & diet strategies designed for high-performance lifestyles.
Subconscious reprogramming tools to kill self-sabotage and build habits that last.
1-1 accountability from Joel, the High-Performance Coach for Industry Leaders.
Guaranteed head-turning transformation in 12 weeks or less.
"I reached out to Joel looking for a change and told him that I would fall out of my chair if I lost 30 pounds. He encouraged me to shoot for more, and I did-I hit my goal of 43 pounds down after 12 weeks with the program."
Nebraska Attorney General
"As a business owner and dad of three, I thought I didn’t have time. Joel showed me how to take control of my health, energy, and schedule without sacrificing what matters most."
"I’ve done personal trainers, meal plans, and masterminds—nothing created the inner shift like this did. I now operate with clarity, confidence, and discipline every single day."
Business Owner
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Who This Is For
Executive-Level Men
Business Owners
Men Who Lead Teams, Companies, and/or Families.
High-Performers Ready to Take Control of Their Body and Discipline.
Who This Isn't For
Men looking for cheap temporary fixes
Anyone unwilling to put in consistent, focused effort
Those satisfied with being average.
Guys with the "lone-wolf" mentality.
Men who can't perform.
High-Performance Coach for Leaders
Business Owner and Family Man
Pro-Physique Competitor
Ultra Marathoner
Author, Mindset and Fitness Expert
Responsible for 1600+ Transformations
Mission: To help career-driven men become unstoppable forces of leadership for their teams and family.
That’s not a problem. Built to Lead was designed with busy, high-performing men in mind. Whether you’re on the road for work, family trips, or adventure, the program is 100% adaptable. Your workouts can be done with minimal equipment or even bodyweight, and your fasting/nutrition plan travels with you. We’ll help you build a routine that thrives on structure but doesn’t break when life gets hectic. In fact, learning to dominate your health while traveling is one of the most powerful skills you’ll gain.
Nope. While access to a gym can be helpful, it’s not required. Built to Lead is built around principles, not just equipment. We can tailor your workouts to whatever you have available: resistance bands, dumbbells, a kettlebell, or just your own bodyweight. Whether you’re training in a full gym, a hotel room, or your garage, the goal is the same, build strength, burn fat, and lead by example.
Not much, and that’s by design. The goal of Built to Lead is to give you time back, not take more of it. We understand that time is your most valuable asset, especially when you’re balancing business, family, and personal growth. Most workouts take 30–45 minutes, just a few times a week. The nutrition and mindset strategies are seamlessly built into your daily routine, so you’re not wasting time on guesswork or gimmicks. This isn’t about adding more to your plate, it’s about cutting the fluff and maximizing results with minimal time.
Not even close. Weight loss is just the starting point. Built to Lead is about becoming the strongest, most disciplined, and most fulfilled version of yourself physically, mentally, and emotionally. Yes, you’ll burn fat and build muscle, but more importantly, you’ll rewire your habits, sharpen your mindset, and lead with confidence in every area of life: business, family, and personal growth. This isn’t a weight loss program, it’s a leadership transformation. The fact is, there's always another level that's ripe for the taking.
Most coaching programs focus on surface-level results. Do some workouts, follow a meal plan, check a few boxes. Built to Lead goes deeper. We don’t just change your body, we reprogram your mindset. This is a total reset designed for high-performing men who want more than just abs, they want clarity, purpose, discipline, and legacy. You'll be working directly with Joel Staley, a man who has directly impacted the lives of over 1600 high-performance leaders using a combinations of tools he's picked up over his last decade of experience. This program is truly one of a kind.
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